Cultivating Your Customers

Category: Business

Date: February 04, 2010

Website address: http://www.cultivatingyourcustomers.com

Description: Practical approaches to understanding, retaining and growing Best Customers.

Submitter:

Name: MarkPrice

RSS Feed of Cultivating Your Customers

Are your marketing rules outdated?

Wed, 02 Jun 2010 22:04:09 +0000

Image by rikdom via Flickr Railroad tracks. The US standard railroad gauge (distance between the rails) is 4 feet, 8.5 inches. That’s an exceedingly odd number. Why was that gauge used? Because that’s the way they built them in England, and English expatriates designed the U...

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Do you know what is really driving your business?

Mon, 24 May 2010 00:32:23 +0000

Image by Scott M Duncan via Flickr Does the flapping of a butterfly’s wings in China really affect your sales in Tulsa? Recently I was having breakfast with a client who runs IT for a national mid-sized retailer. I asked him if the company was successful at testing a high labor model,...

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Is your business losing momentum?

Thu, 20 May 2010 03:00:42 +0000

Image by djwudi via Flickr Do you even know it? This week, I was meeting with a client who was struggling with implementing the company’s first customer segmentation — finding a way to change the business model to focus on customers as individuals, not just as a group (which the...

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Are you out of touch?

Tue, 11 May 2010 20:09:04 +0000

Image by jaqian via Flickr How do you know when you have lost contact? I must make a confession to you; I have been overwhelmed in the past three weeks and have not made any blog posts in that time. The combination of consulting for clients and writing white papers for my company have sucke...

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Guest Post: The Neighborhood Store — Fact or Fiction?

Fri, 23 Apr 2010 02:21:18 +0000

Image by Karen Apricot New Orleans via Flickr This post was written by Kelly Auerbach, a consultant for M Squared Group (my company) who specializes in customer retention and database marketing. As a Gen Xer, I’ve been in marketing for well over a decade. I began my marketing career in th...

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